Monday, 1 September 2014


A womenswear designer who combines the conceptual with the modern, it's no wonder why the work of Jamie Wei Huang has been so quick to catch the eye of the industry. Selected as one of the top five finalists for the international Designer for Tomorrow award, personally mentored by Stella McCartney and gaining full sponsorship for her SS14 show at Mercedes Benz Berlin Fashion Week, Huang’s label is one which prides itself on creating streamlined clothing for the contemporary woman.

Last season, Huang's AW14 showcase on the Fashion Scout catwalk brought together the delicate nature of the label with militant precision to portray the resourcefulness that war dictates. Through material, light, functionality and form, leathers and wools were paired with features focused on functionality in the creation of a thoroughly impressive collection of garments.

Using fashion as a visual language to explore the self through material, texture and cut, it's these elements that combine again and again to create her signature aesthetic. Having gained experience under both Alexander McQueen and Christopher Kane, as well as working as a costume designer for the 2012 London Olympic and Paralympic closing ceremonies, we have no doubt that the work Jamie Wei Huang brings to the catwalk this season will be as beautiful as ever.
By Josh Walker, Editor, (@josh_walker_).

Thursday, 28 August 2014

NEWS| Toni&Guy Return As Sponsors To Fashion Scout SS15

We are pleased to announce that Toni&Guy are returning as sponsors for the SS15 Fashion Scout London season!

Celebrating yet another fashion week with us, Toni&Guy have sponsored Fashion Scout for more than 14 seasons. As the official Fashion Scout haircare sponsors, we are pleased to have their continued sponsorship and support of emerging and international designers.

Creating impressive looks backstage, the Toni&Guy teams never fail to add another layer to the designer's aesthetics. Be sure to check back to the blog throughout LFW to see the backstage looks and trends Toni&Guy put together throughout the five days.

Images by Oliver Savage, (@OliSav).

EXCLUSIVE| SS15 Paris Showroom Dates Announced

The SS15 season may well be fast approaching in London but soon after, Fashion Scout will take the talent to their Paris showroom. From Friday the 25th September to the 30th September, the showroom will be showcasing the work of 23 designers, including our Merit Award winner Gyo Yuni Kimchoe, two of our Ones to Watch, six Kiev designers and four Portugal designers, as well as last season's Merit Award Winner Xiao Li. Attracting leading buyers, talent scouts and industry individuals from around the world keen to see the designer's work up close, it's situated in the heart of Marais and was visited by Anna Wintour herself last season.

The designers that will be showcasing with us this season are:

Merit Award Winner: Gyo Yuni Kimchoe
Anna K
Anton Galetsky
Carla Pontes
Cats Brothers
Daniela Barros
Joao Melo Costa
Keiko Nishiyama
KZ Designer
Lulu Liu
Mariana Jungmann
Min Wu
Natalie Coleman
Teressa Abrunhosa
Xiao Li
Yasya Minochkina
Youjia Jin

Be sure to follow us on TwitterFacebook and Instagram for constant updates. #FashionScout

By Josh Walker (@josh_walker_), Editor.

Wednesday, 27 August 2014

SS15 PREVIEW| One to Watch Keiko Nishiyama

Womenswear designer and London College of Fashion graduate, Keiko Nishiyama, creates highly ornate fashion and textile design which combine unexpected and philosophical elements of Europe and Tokyo. Favouring bold digital prints within her work, Nishiyama has been named a One to Watch by this season's Fashion Scout judging panel. We caught up with her ahead of her SS15 catwalk showcase to find out what we can expect to see this season.

Fashion Scout: What has inspired your SS15 collection?

Keiko Nishiyama: This season I have predominantly been inspired by Aquariums. I was also inspired by Wunderkammer, a collective culture also known as ‘Cabinets of Curiosities’. This interesting, if slightly quirky culture, looks to the idea of museums and rooms being filled with historical relics and antiquities with each room being produced by peoples different curiosities, I have combined these two themes for my SS15 collection. The model's aesthetic within this collection is mermaid-like and is inspired by the film ‘Night and Tide’ as directed by Curtis Harrington.

FS: Can you tell us about your design aesthetic?

KN: I am intrigued by beauty and fantasy. When I see women I look to their personal and individual charm rather than just seeing their immediate aesthetic beauty. When thinking about my design and print work, I strive for it not only to look aesthetically beautiful but also to have a somewhat bizarre element of intrigue to it. I like it when things look slightly mad! To me this is beauty. When I design, I always think about the combination of the detail and the fabrics that I use as I like them to clash in an almost unexpected manner in order to achieve my desired unconventional aesthetic.

FS: What fabrics and techniques have you used to help to create your vision in your SS15 collection?

KN: I am dedicated to the use of digital print, yet I have also opted for hand drawn print for SS15 as well. This season I have definitely favoured more delicate fabric choices and a deeper toned colour palette.

FS: How does it feel to be named a One to Watch?

KN: I am very pleased and excited to be named a One to Watch! It is an amazing opportunity and I will be showing my first collection since graduating from LCF in 2013 so I am very excited to be doing so as a One to Watch.

FS: What can we expect to see from your brand in the future?

KN: I feel that the strongest and most unique point of difference for my brand is my print design so I intend to continue to develop upon that in future collections. I am always keen to portray a feeling of madness and obsession through my print design. With this in mind, I am aware that the appeal of my work does depend of consumer and commercial taste, however, I do feel that my printed garments can also be added to more minimally styled outfits to provide an accent to each individuals own personal style. I am also designing a fashion accessories line, with garments such as tights which can be easily integrated into any look. As a woman myself I always consider and take into account how a garment can be worn and styled for everyday life.

FS: What are you excited about us seeing in your new SS15 collection?

KN: I am excited about you seeing the evolution from my first collection which looked at obsession through floral design. For this season, my fundamental concept is similar however I am going to convey another dimension of obsession. You will see the same direction within my print design but with a new, fresh and just as wacky twist to it for my SS15 collection.

By Charlotte Muscat, Contributor, (CharlotteLM9).
Images, courtesy of the designer.

Friday, 22 August 2014

NEWS| The Body Shop Return As Sponsors To Fashion Scout SS15

We are thrilled to announce that The Body Shop are returning as sponsors for the Fashion Scout London SS15 season.

Led by head make up artist Lan Nguyen, The Body Shop are returning to continue creating the beautiful make-up looks for many of the Fashion Scout designers as they have for the past number of seasons. With The Body Shop hosting pop-up stalls and on-site makeovers in the past, we look forward to having them back with us this season.

Check back to the blog in between now and September, as well as during Fashion Week to keep up with what The Body Shop have lined up throughout the five days. 

In the meantime, see The Body Shop mash-up video from AW14 below!

Images by Jamike-Latif, (@JamikeLatif) and Oliver Savage, (@OliSav).

EXCLUSIVE| Fashion Scout SS15 Provisional Schedule

The provisional schedule for the Fashion Scout SS15 London catwalk showcase is now live. Taking place during London Fashion Week, we are excited to showcase our selection of the most innovative and creative designers from around the world.

Taking place from Friday 12th September until Tuesday 16th September, the showcase will be hosted at The Freemasons’ Hall in Covent Garden.

With catwalk shows, presentations and the return of our exhibition taking place throughout the five days, we welcome back regulars to our schedule Jamie Wei Huang, Little Shilpa and Ming, as well our coveted Ones to Watch and Merit Award showcases. This season, the Ones to Watch winners were announced as Cassandra Verity Green, Keiko Nishiyama, Min Wu and Youjia Jin and the Merit Award as Gyu Yuni Kimchoe.

For press and sales contacts, including ticket requests please visit the designer page on our website. 

By Josh Walker, Editor, (@josh_walker_).

Wednesday, 20 August 2014

EXCLUSIVE| Fashion Scout Graduate Showcase Designers Confirmed

Fashion Scout can now announce the SS15 Graduate Showcase complete line-up.

Alongside the Merit and Ones To Watch awards, the Graduate Showcase was chosen by a panel who unanimously decided on the collective, including Hilary Alexander, Robert Cavell-Clarke from Not Just A Label, Judith Tolley of CFE, stylist Rebekah Roy and Fashion Scout Director Martyn Roberts. This season's completed line up is made up of 11 Graduates, who include: Anita Hirlekar; Camilla Grimes; Charlotte Knowles; Emma Hardstaff; Grace Weller; 
Holly Jayne Smith; James Kelly; 
Luke Bullen; Ondrej Adamek; Rebecca Swann and 
Quoi Alexander.
A launch pad for new graduate talent, the Graduate Showcase during Fashion Scout is a platform to raise the profile of recently graduated emerging talent. Following Graduate Fashion Week, Fashion Scout is one of the first places to see the very best new UK Graduates and will take place in Fashion Scout's venue at the Freemasons’ Hall in Covent Garden during London Fashion Week.

Grace Weller from Bath Spa University (above) was announced as the GFW 2014 Gold Award winner with Philip Treacy OBE presenting the Award to Grace during GFW.
Anita Hirlekar's, previous designer of the Vogue X Muuse collaboration, collection included complex textural architecture which was balanced beautifully by the simple bold stokes of colour throughout.

Charlotte Knowles' collection saw dark, structured gowns offset with ethereal, sheer chiffon and thousands of tiny pins to create a picture of dark creatures. She graduated from the London College of Fashion.

Emma Hardstaff, having previously studied at Edinburgh University, won the David Band Textiles Award at GFW. Now, having completed her Masters’ at the Royal College of Art in London, she will show her latest collection as part of the Graduate Showcase.

Rebecca Swann of Nottingham Trent University (above) offered a textured collection of monochrome woven knits with a tactile quality and was presented at GFW 2014 with the Stuart Peters Knitwear Award. Swann is amongst some of the most notable graduates from Nottingham Trent with Aimee Dunn, Natasha Gilliland, Nga Wun (Kitty) Mok, Haomeng (Vicky) and Deng.
James Kelly is a designer with a huge interest in the strange, dreamy and ambiguous in which his collections include explorations of texture and shape.

Camilla Grimes was awarded the Creative Catwalk Award by Not Just A Label’s Stefan Siegal during GFW 2014 for her giant pink jackets and amazing faux fur pieces.

Luke Bullen, LCF graduate's collection contains delicate white sheets with unfinished hems, with the models’ faces only just visible underneath these unique creations. His collection combine a mix of the ethereal and the dark.

Ondrej Adamek produces colourful, origami-like creations that often tower above his models' heads or obstruct their faces entirely. He was awarded with the L'Oreal Professionnel Creative Award, whose judging panel included designer Christopher Kane at the Central Saint Martins graduate show.

Quoi Alexander, Central Saint Martin’s graduate, produces collections that work with an array of pieces made from woven neon ribbons, coiled tape and net.

And lastly, Holly Jayne Smith from Birmingham City University featured high hats and bold prints along with monochrome stripes and cut-out details throughout GFW 2014. An aesthetic she's sure to bring to the Graduate Showcase.

Be sure to keep up to date with everything SS15 on the blog, our Twitter, Instagram and Facebook.

By Lauren West 
Images, courtesy of the designers

SS15 PREVIEW| Hema Kaul

Hema Kaul is a woman of many talents; taking on family businesses of hotels, construction, water development and everything in between, Hema couldn’t sideline her true love of fashion design. Her vintage inspired collections add modernity to traditionally feminine designs, exquisite fabrics influenced by her travels worldwide. Showing with Fashion Scout for her third season, we chat to the designer in an exclusive preview to find out more about her upcoming collection.

Fashion Scout: What were your key inspirations for SS15?

Hema Kaul: I would say retro, vintage fashion moments from past decades, with a tropical twist.

FS: The sketches you sent over have a very feminine look.

HK: Yes, they are very feminine. It’s my natural flair for understanding the female form that ensures this collection will be a future classic.

FS: In terms of the detailing on the sketches you sent over, can we expect digital prints or more couture embellishments and embroidery?

HK: A combination of both embroidery and digital prints.

Fashion Scout: Does your upcoming collection have a name?

HK: No, not yet...

FS: Do you design with particular occasions or specific women in mind?

HK: My clothes are designed keeping in mind the women who are confident to fulfil their given responsibilities, but never stop seizing opportunities to become better and pursue what they truly love.

FS: How do you begin the process of designing a brand new collection?

HK: It starts with a lot of research, sourcing and sampling.

FS: What are the main benefits of working with Fashion Scout for you?

HK: It gives my work an international platform.

FS: What or who are you looking forward to this season at Fashion Scout?

HK: This is my third season at Fashion Scout and every year it just gets better and becomes a whole new experience. I’m looking forward to seeing Little Shilpa’s presentation this year. 

By Isabella Silvers, Contributor, (@izzymks).
Images, courtesy of Hema Kaul.

Monday, 18 August 2014

SS15 PREVIEW| One to Watch Min Wu

Womenswear designer Min Wu has gone from strength to strength since graduating from the London College of Fashion in 2013. Wu’s collections have been met with much acclaim with her sculpted silhouettes and digitally printed gradients of colour making for a mesmerising signature style. 

With Min Wu being named a One to Watch by this season's Fashion Scout panel we caught up with her to find out the inspirations behind her latest SS15 collection and what we can expect to see from her when her pieces hit the catwalk in September.

Fashion Scout: What has inspired your SS15 collection?

Min Wu: For my SS15 collection I began by looking at the concept of human connection and how we as human beings perceive ourselves and our actions. I thought about the notion of the self. I find it interesting that, for example, if a person is driving a car and the car hits another person, it is a human response to say ‘I hit a person’ so with this as a starting point I explored how people describe themselves in relation to their actions. I was also inspired by our connection to the world through vision, we see images from cameras everyday and everywhere so ultimately our eyes have the capability to be everywhere albeit metaphorically. In terms of fabric manipulation I am inspired by looking at the things that people attach to their bodies, such as piercings. I explored the way in which skin stretches and changes when it is tattooed, with this in mind I have chosen to play with fabrics in that same way throughout this collection and have used them to express a person's feelings and emotions.

FS: Can you tell us about your design aesthetic?

MW: My design aesthetic has continued on from last season and hopefully grown in the same direction. I took my last collection as a starting point for my SS15 collection but made this one a lot more summery. The fabrics which I use in my designs allow for my aesthetic to show a contrast between structure and fluidity, creating strong shapes throughout my collection. In terms of colour palette I always do my fabric research six months before each collection launches. We start with sourcing fabrics and choosing colours and then begin to make samples using different techniques. I really care about attention to detail so my aesthetic is always very clean and finished. Structure is a really important aspect of my design aesthetic, and the silhouettes in my collection change a lot throughout the process.

FS: How has your collection evolved throughout the design process?

MW: It has changed a lot! As you go further along the design process, you uncover so many beautiful things which you could never have imagined in the beginning and you tend to change your mind a lot. My vision of my collection has changed since my starting point. I start by taking one direction and through that I tend to see more beauty in other things so rather than having a finished product that completely reflects my original inspiration I instead see the evolution of my collection.

FS: What fabrics and techniques you have used to help to create your vision in your SS15 collection?

MW: It is very important to me to ensure that the finishing on all of my garments is perfectly faultless and so it is important that I utilise techniques which will help to make my pieces look good. I work very closely with my machinist and we discuss the ways in which we can manipulate each fabric to look the exact way that we have envisioned it to be within the collection. All of the little details are so important to the overall continuity of the collection.

FS: How does it feel to be named a One to Watch?

MW: Very exciting! When I got the call I was really, really happy about it! It's a great opportunity and I am excited to see who else is named a One to Watch!

FS: What can we expect to see from Min Wu in the future?

MW: After showcasing at Fashion Scout London, I will be going to Paris to show my collection at the Fashion Scout Showrooms which I am very excited about! We also have a fashion event which we will be showing at in Beijing in October and another event hosted by Shanghai Fashion Week in collaboration with the British Fashion Council. They held the same event last year with another very famous Chinese boutique so I am very excited to be a part of it this year. Another project that I will be working on has been inspired by one of my best friends getting married. I am working on a bridal wear project in which I hope to create a more fashionable and less conventional take on bridal wear.

FS: What are you excited about us seeing in your new SS15 collection?

MW: We are working on shoes for the new season which is great I am not a footwear designer but I love shoes. We have found a shoe sampling studio and they really understand my vision which is good so I am really excited about that.

Interview by Charlotte Muscat, Contributor, (@CharlotteLM9)
Images, by Hannah Farrell, (@HFazzzz).

Friday, 15 August 2014

EXCLUSIVE| SS15 Ones to Watch Winners Announced

Fashion Scout, the international showcase for fashion innovation, can now announce Cassandra Verity Green, Keiko Nishiyama, Min Wu and Youjia Jin as the SS15 Ones To Watch designers.

Cassandra Verity Green

Taking inspiration from her personal experience, emotion and memory, knitwear designer Cassandra Verity Green’s body of work is one that intertwines a playful sensibility with innocence. Recently graduating from Central Saint Martins in 2013, the technique driven designer has gained sponsorship from Spinexpo and Santoni Shanghai and already caught the attention of press among the likes of Dazed and Confused and Hunger.

Keiko Nishiyama

Japanese born Keiko Nishiyama graduated from MA fashion design at London College of Fashion in 2013 before starting up her label. Showing her graduate collection to positive review, her designs play with imbalance and are crafte from delicate hand-drawn prints. Her attention to detail and innovative work have already been featured in publications such as i-D Magazine. 

Min Wu

Min Wu designs her collections with a bold modern woman in mind. Interlacing lines and fluid shapes to create strong visual contrast, she was a part of our graduate showcase in September 2013. An individual who strived to explore the original beauty that is born from the deliberate combination of functional materials, with particular emphasis on technology and the reflection of this in the world today, we look forward to seeing what she brings to the One to Watch showcase in September.

Youjia Jin

Youjia Jin, fashion designer and buyer, graduated with an MA in womenswear from the London College Of Fashion this year. Having been previously educated at Central Saint Martins and the Beijing Institute of Fashion and Technology, she was awarded a top 10 menswear designer award in China. Her previous collections have received huge praise from top UK and international press, including that of British Vogue, British GQ, i-D and iLOOK Magazine.


Instrumental in raising the profile of emerging design on a global scale, the Ones to Watch show is the first place to see the very best in up and coming talent. Always one of the most anticipated shows of the season, they were selected by a panel of industry experts, including Hilary Alexander, Robert Cavell-Clarke of Not Just A Label, Judith Tolley of CFE London, Fashion Scout alumni Phoebe English, our Ones to Watch stylist Rebekah Roy, and Martyn Roberts Fashion Scout’s director.

Be sure to keep up to date with everything SS15 on the blog, our Twitter, Instagram and Facebook.

By Josh Walker, Editor, (@josh_walker_)
Images, courtesy of the designers.

Thursday, 14 August 2014


A graduate of the Limerick School of Art & Design, Central St Martins and having gained experience in places among the likes of New York and Iceland, Natalie Coleman's design background is certainly impressive. Showing her SS15 collection with us this season, Coleman has already been featured in the likes of Harpers Bazaar, Company and Marie Claire. In an introduction to the designer previews that will feature on the Fashion Scout blog over the coming weeks, she gives us a preview of what we can expect to see in September.

Fashion Scout: How would you describe the NATALIEBCOLEMAN aesthetic?

Natalie Coleman: Feminine, romantic, flirtatious, fun. Full of gorgeous prints and beautiful fabrics. When I'm asked in interviews who the NATALIEBCOLEMAN customer is, my answer is simple and always the same. She is the coolest girl in the room.

FS: You’ve interned for a number of labels in a number of amazing places. How do these places you’ve visited and where you’ve worked inspire your work?

NC: New York is always one of my favourite places to go and the label is just launching there this season so I love having more excuses to trip over. Working for ThreeAsFour was hectic but so much fun, they had a massive glitter ball and shared my love of Dolly so all good! Iceland was beautiful, so quiet and stunning. I spent so much time in the evenings developing print ides and sketching as it was light almost 24 hours a days! 

FS: What, without giving too much away, can we expect to see from you for SS15?

NC: ‘Be Still My Bleeding Heart’ is dedicated to my Mother, Bridie, as this year is her 20th Anniversary. One of my main inspirations came from the Sacred Heart and from this I painted a rose with black ink lines falling from it. This then developed the drawings into prints that feel fragile, feminine and evocative but playful too. The SS15 collection is beautiful, romantic and light, made with luxurious printed and textured fabrics and amazingly detailed finish. I wanted a collection full of pieces that my customers can put on and feel instantly good in, knowing that she looks cool, effortless and elegant. 

FS: Are there any particular themes or ideas that you carry across all of your seasons?

NC: I always have a strong narrative. Each collection is like a diary page for me so I get a lot of inspiration from mine and my friends love affairs which helps bring a quirky light edge to the collection. We are obsessed with the best quality, cut, drape and finish and we generally develop our story with print each season. 

FS: What do you believe are the key elements that combine to create a quality, standout collection? 

NC: I think it has to come from a place of truth, something that is unique and fresh to the label. 

FS: You’ve sent through some illustrations and mood boards. How important are these to your creation process?

NC: I always start with writing my story and then developing print ideas and shapes - so super important.

FS: How do you feel to be showcasing with Fashion Scout this season, in the city of London? 

NC: We are very excited and feel it is a perfect time and space to show NATALIEBCOLEMAN.

Interview by Josh Walker, Editor, (@josh_walker_).
Images, courtesy of Natalie Coleman.

Monday, 11 August 2014

NEWS| Dioralop, Mariana Jungmann, Bernard Chandran and Rohmir Confirmed For Fashion Scout SS15

Fashion Scout are pleased to announce the addition of more designers to our London schedule.

With the Fashion Scout SS15 schedule already being filled with the careful selection of UK and International designers joining the September showcase, including Apu Jan, Little Shilpa and Vita Gottlieb, we are able to confirm more designers:

Mariana Jungmann
Bernard Chandran

Dioralop, brainchild of design duo Andreja Bistricic and Maja Merlic is a Croatian label based in Zagreb. Dioralop collections are inspired by polaroid pictures, composed from spilt chemicals which are exposed to different temperatures creating unique and innovative patterned prints. Bistricic's eye for cut and experimentation with deconstruction perfectly combines with Merlic's print and textile expertise as a formidable design team.

Mariana Jungmann is a new addition to the Fashion Scout line-up. Moving in London in 2011 to start a graduate diploma from the London College of Fashion, she continued and completed her MA before setting up her own label. Inspired by Renaissance lace for its role in her life from infancy, the geometric and floral shapes taught her to embrace the world from a different perspective. 

Bernard Chandran translated an aesthetic clearly harnessed in menswear to create sophisticated, feminine silhouettes. The show opened with the illusion of a three piece suit which revealed itself to be an elegant all-in-one. “It’s all about the one look” explains Chandran, “the woman could be running the country or being a housewife… The garment speaks for itself”. 

Rohmir presented with us during the SS14 season, in which "a classic silhouette was the cornerstone of Rohmir SS14. Femininity and fierceness were juxtaposed through animalistic prints and heavy embellishments that accentuated the hourglass figure. Plunging necklines, perfect evening wear and midnight hues closed the show to rapturous applause.

Keep up to date with everything Fashion Scout in-between now and fashion week on our Twitter and Instagram, as well as our blog.

Images, courtesy of the designers.

Thursday, 7 August 2014

EXCLUSIVE: SS15 Merit Award Winner Announced

We are very pleased to announce the Fashion Scout Merit Award Winner for SS15 as Gyo Yuni Kimchoe.

Showcasing his SS15 collection at our Freemasons' Hall during London Fashion Week, Gyo Yuni Kimchoe will present on the same catwalk as our previous Merit Award winners William Tempest, David Koma, Phoebe English and Georgia Hardinge.

The Gyo Yuno Kimchoe label is headed up by designer duo Gyo Kim and his partner Yuni Choe. Originally from Korea, the pair met whilst Gyo Kim was studying at Parsons School of Design. Now a graduate of Central Saint Martins, Gyo Yuni Kimchoe prepare to showcase their debut womenswear collection with Fashion Scout. 

Chosen by the Fashion Scout Selection Panel, which included Hilary Alexander, Robert Cavell-Clarke of Not Just A Label, stylist Rebekah Roy, Fashion Scout Director Martyn Roberts and former Merit Award winner Phoebe English, Gyo Yuni Kimchoe will be sponsored by Fashion Scout to present their catwalk show and exhibition at Fashion Scout London as well as join us in our Paris Showrooms.

“We are so honoured to be selected as the winner," Gyo Kim states. "The Merit Award is the best opportunity for new designers to show their vision and creativity.”

Be sure to keep up to date with everything SS15 on the blog, our Twitter, Instagram and Facebook.

By Josh Walker, Editor, (@josh_walker_).
Images, courtesy of Gyo Yuno Kimchoe

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